Fee-Only Financial Advisor

Virtue Asset Management is a boutique partner for asset management, developing plans and portfolios tailored to individual circumstances. A team of fiduciary advisors designs and manages portfolios to help clients pursue their financial goals through prudent, long-term investment strategies in line with stated goals. With offices in Chicago, Barrington, Oak Park, and Glenview, the firm pairs local insight with the personalized attention characteristic of a small, independent practice.

Virtue Asset Management is a Registered Investment Adviser. Registration does not imply a certain level of skill or training.

At Virtue Asset Management, portfolios are constructed around clearly defined goals, lifestyle, and risk tolerance. Clients receive one-on-one consultations, open communication, and ongoing reviews, along with informed investment strategies that adapt to life changes, offering the personalized service typical of a boutique advisory firm.

Virtue Asset Management offers services that include portfolio construction, tax-efficient investing (in coordination with clients' tax professionals), retirement planning, estate planning, and insurance coordination. Each service is structured to support long-term financial stability while identifying opportunities for prudent growth.

Virtue Asset Management does not provide legal or tax advice and recommends clients consult their professional advisors.

As a boutique firm, Virtue Asset Management maintains a deliberately limited client base to provide dedicated, personal attention. The firm operates as a fee-only fiduciary, obligated to act in each client’s best interest, with transparent pricing and guidance unlinked to sales commissions.

Virtue Asset Management is a fee-only advisor; we do not receive commissions or compensation from product providers.

Virtue Asset Management monitors investments, rebalances portfolios, and updates financial plans as circumstances evolve to help ensure continued alignment with clients’ objectives. Whether preparing for retirement, coordinating tax considerations, or responding to market shifts, the strategy stays focused on long-term objectives.

All investments involve risk, including the possible loss of principal. Past performance is not indicative of future results.

When selecting a financial advisor, it's important to find someone who has the right credentials—such as a Certified Financial Planner (CFP®) or Registered Investment Advisor (RIA)—meaning they are legally obligated to act as a fiduciary. You should understand their fee structure clearly, whether they charge a flat fee, hourly rate, or a percentage of assets under management, and be cautious of commission-based models that may introduce conflicts of interest. Experience matters too, so look for someone who has experience across a broad range of financial topics including retirement planning, tax strategy, estate planning, and investment management. Equally vital is the comfort level you feel with them; you should be able to communicate openly and trust that they listen and tailor their advice to your specific needs. Ultimately, the right advisor will be someone who combines technical skill with genuine understanding of your financial aspirations.

Registration of an investment adviser does not imply a certain level of skill or training.

The fiduciary standard and the suitability standard represent two distinct levels of responsibility that financial advisors owe to their clients. Advisors who adhere to the fiduciary standard—typically Registered Investment Advisors like Virtue Asset Management—are legally obligated to always act in their clients’ best interests. This includes a duty of loyalty and care, full disclosure of any conflicts of interest, and a commitment to recommending investments based on thorough analysis. Fiduciaries must also seek the most efficient and cost-effective execution of trades and maintain an ongoing responsibility to monitor their clients’ portfolios. In contrast, the suitability standard, which applies to brokers and registered representatives under FINRA regulations, requires that investment recommendations only be suitable for the client’s current financial situation. Advisors operating under this standard are not required to disclose conflicts of interest or to choose the best possible or lowest cost option—only one that is suitable. They also have no obligation to monitor investments after the initial recommendation.

Virtue Asset Management operates under the fiduciary standard applicable to Registered Investment Advisers.